Bryan Costello begins his sixth year as the Director of Athletic Communications at Clark in the Fall of 2026.
During his time at Clark, Costello has played a key role in expanding and modernizing the department’s communications and digital presence across their 17 varsity sports. He helped brand and launch Clark Athletics’ new SIDEARM Sports website and developed a broadcasting and video production plan following the department’s media agreement with FloSports. He oversees the athletics website, statistics and record keeping while producing press releases, feature stories, game coverage and highlight videos designed to promote Clark’s student-athletes and programs.
Costello has also been instrumental in the planning and execution of NEWMAC Championship events hosted by Clark, working closely with coaches, administrators and conference personnel to create successful championship experiences. He serves on the NEWMAC Awards Committee and works closely with Clark’s Marketing and Communications Office as well as the Clark Athletics Hall of Fame.
In addition to his communications responsibilities, Costello oversees the hiring and training of athletic gameday staff and has helped develop the department’s athletic communications assistant. His work spans traditional media relations, digital communications, social media, video production, website management, statistical operations, event management and athletic branding.
Costello, a native of Methuen, Mass., arrives to Worcester after serving as an athletic communications graduate assistant at Division I Fairleigh Dickinson University from 2019-2021. In his time on the Hackensack, Costello was the primary contact for the women's basketball, women's soccer, softball, men's/women's track and field, men's/women's cross country, and men's/women's tennis teams.
In his role, Costello promoted Knights varsity programs, maintained the FDU website and social media pages, updated record books, created gameday programs, wrote press releases, nominated student-athletes for players of the week, was a PA announcer at sporting events, and other duties as assigned. He also started a segment known as "Feature Friday" where he would write stories about FDU student-athletes that highlighted them both on and off the field.
Prior to his two years at FDU, Costello spent a year at Tufts University as an athletic communications intern. In his time with the Jumbos, he assisted in promoting Tufts' 28 sports. Costello wrote press releases, updated player bios, created highlight videos, gameday programs, conducted post-game interviews, and compiled the information for "This Week in Tufts Athletics." He also created a template for Tufts that showed the Jumbos all-time record against various opponents across 14 different varsity sports.
He is no stranger to the NEWMAC as he began his career at Babson College. Costello was an intern in the athletic communications department in the Spring of 2018. At Babson, Costello wrote feature stories, game recaps, posted Instagram stories, created gameday programs, logged statistics, and helped update record books.
Costello graduated from FDU School of Sports Management with a Master's Degree in Sports Administration in 2021. He received his Bachelor's Degree in Sports Management from Lasell College in 2018. At Lasell, he played club rugby, was a resident assistant for three years, and hosted his own sports radio show for four years.
