WORCESTER, Mass. – Clark University Athletics announced today that Director of Athletic Communications Bryan Costello has accepted a job as Associate Director of Athletic Communications with UMass Boston.
"I am very appreciative of my six years at Clark University. I am thankful for the relationships I have made during my time here, not only with the coaches and administrators, but also with the student-athletes who make this department so special." Said Costello, "While I am excited for my next chapter, I will always be thankful for my time at Clark."
Clark University Director of Athletics and Recreation Trish Cronin said, "I can't thank Bryan enough for everything he has given to Clark Athletics over the past six years. Beyond all that he has accomplished professionally, Bryan has been a great colleague and an important part of our Clark Athletics family. His dedication, passion and willingness to go above and beyond have made a lasting impact on our department. We will certainly miss having him here, but we are excited for him and this next opportunity."
During his time at Clark, Costello played a key role in expanding and modernizing the department's communications and digital presence across their 17 varsity sports. He helped brand and launch Clark Athletics' new SIDEARM Sports website and developed a broadcasting and video production plan following the department's media agreement with FloSports. He oversaw the athletics website, statistics and record keeping while producing press releases, feature stories, game coverage and highlight videos designed to promote Clark's student-athletes and programs. He is also the reigning MVP of Staff Hoops, with the highest 3PT% in Staff Hoops History.
Costello was instrumental in the planning and execution of NEWMAC Championship events hosted by Clark, working closely with coaches, administrators and conference personnel to create successful championship experiences. He served on the NEWMAC Awards Committee and worked closely with Clark's Marketing and Communications Office as well as the Clark Athletics Hall of Fame.
In addition to his communications responsibilities, Costello oversaw the hiring and training of athletic gameday staff and has helped develop the department's athletic communications assistant. His work spans traditional media relations, digital communications, social media, video production, website management, statistical operations, event management and athletic branding.
Costello came to Clark after serving as an athletic communications graduate assistant at Division I Fairleigh Dickinson University from 2019-2021. Also spending time with Tufts and Babson as an Athletic Communications Intern.
Costello graduated from FDU School of Sports Management with a Master's Degree in Sports Administration in 2021. He received his Bachelor's Degree in Sports Management from Lasell College in 2018. At Lasell, he played club rugby, was a resident assistant for three years, and hosted his own sports radio show for four years.
